Generic automation tools hand you a blank canvas and call it a solution.
Most SMEs and operations teams can't afford another hire, but they're drowning in the work one would do - chasing invoices, re-typing data, following approvals through government and internal systems. Generic automation tools hand a blank canvas back to you.
Delivered by
Workforces is a digital employee - pre-built agents for sales intake, document processing, claims and ops coordination that actually do the work, with human approval checkpoints where you set them. Nova Star connects everyday business tools to government systems without code, something rarely well-supported in Arabic.
Why labour, not capability
An agent that already knows the job
Zapier and n8n sell the ability to build a workflow from scratch. Workforces ships pre-built agents for specific operational flows, customisable to your process without a blank-slate build.
Arab-market-first, not Arabic-translated
Native Arabic team, native Arabic OCR, and a design built around how Arab-market SMEs actually operate rather than a Western product with a language pack.
Priced to the work
The cost scales with the complexity of the workflow being run. A single-step task costs less than a multi-stage process with several decision points and integrations.
What it actually does
Pre-built operational agents
Sales intake, document processing, claims and ops coordination. They sit on top of your ERP, communication channels and document pipelines, doing the work rather than reporting on it.
Human approval where you put it
You decide where the checkpoints sit. Nothing financial, customer-facing or consequential happens without a human signing off.
Business tools connected to government systems
Nova Star links internal tools and government platforms without code, the integration that normally eats weeks of IT time and is rarely well-supported in Arabic.
Access control and instant propagation
Assign tasks, define who can touch which system, and have a workflow change take effect everywhere immediately rather than after a sync.
What changes
The work gets done, not reported
The output is a completed process, not a summary of the process handed back to the person who was already doing it.
Government submissions stop being a manual relay
Following an approval through an external system becomes part of the workflow instead of somebody's afternoon.
The team stops growing to match the paperwork
Volume is absorbed by the agent rather than by the next hire, which is the constraint most operations teams are actually under.
How it deploys
Cloud
The standard deployment, with data masking, full audit logging and continuous monitoring included rather than sold as a tier.
On-premises
For enterprise and regulated clients who cannot put data in the cloud. The same agents and the same controls.
Locally hosted models
Where the models themselves have to stay inside the boundary as well as the data.
By Industry
Let's talk about what you're trying to build.
Tell us the problem. We'll tell you honestly whether AI is the right answer.